Ing. Darya Kashtanava

Master's thesis

Marketing Communication in promoting country's image

Marketing Communication in promoting country's image
Abstract:
Image of the country is important for country’s further development. It influences its local residents as well as foreigners, such as potential tourists or investors. It is equally important to work with both internal and external image of the country as it brings its benefits with low level of emigration and high level of foreign investments and tourists flow. The image of Belarus is rather negative …more
Abstract:
Image of the country is important for country’s further development. It influences its local residents as well as foreigners, such as potential tourists or investors. It is equally important to work with both internal and external image of the country as it brings its benefits with low level of emigration and high level of foreign investments and tourists flow. The image of Belarus is rather negative …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Ing. Petra Jílková, Ph.D.

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication