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Bc. Anastasia Kolesnikova

Master's thesis

Early Adopters – Young People as the New Media and Communication Technologies Users

Early Adopters – Young People as the New Media and Communication Technologies Users
Abstract:
The aim of the thesis is to research characteristics and features of young people as represents of early adopters, to summarize classification of early adopters and to determine their role in marketing and development of a product. First chapter is concentrated on current information society, which changed the roles of consumers and producers. Second chapter includes development of mobile technologies …more
 

Keywords

Early adopters diffusion of innovations young people marketing strategy new media technology
 
Language used: English
Date on which the thesis was submitted / produced: 23. 7. 2015
Identifier: https://is.vsfs.cz/th/zq9r6/

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: prof. PhDr. Petr Matějů, Ph.D.
  • Reader: PhDr. Ladislava Knihová, MBA

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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