Ľuboš Turis

Bachelor's thesis

Customer Experience

Customer Experience
The goal of this bachelor’s thesis is to design a concept for optimisation of relationships with customers on the basis of Customer Experience. The theoretical part deals with the findings for this subject, which are set in the traditional marketing environment. The focus is on the directly applicable optimisation of relationships with customers grounded in Customer Experience. The practical part is …more
Bakalárska práca má za cieľ navrhnúť koncept pre optimalizáciu vzťahu so zákazníkmi na báze Customer Experience. Teoretická časť sa venuje poznatkom na túto tému, ktoré sú zasadené do prostredia tradičného marketingu. Zameranie je na teóriu priamo použiteľnú pre optimalizáciu vzťahu so zákazníkmi na základe Customer Experience. Praktická časť je zameraná na obecný koncept podľa ktorého môžu postupovať …more
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 4. 2019

Thesis defence

  • Date of defence: 3. 6. 2019
  • Supervisor: Ing. Martin Cenek
  • Reader: Ing. Klára Kašparová, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Business Management

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