Bc. Alžběta Blahová

Master's thesis

Analýza marketingové komunikace firmy Radeton s.r.o.

The Marketing Communications Analysis of Radeton Company Ltd.
Abstract:
Tato práce pojednává především o komunikační strategii firmy Radeton s.r.o., zkoumá a analyzuje jednotlivé nástroje marketingového komunikačního mixu a také celý marketingový proces společnosti. Cílem této práce je analyzovat a popsat marketingový komunikační mix a stanovit možnosti optimalizace marketingového procesu. Tato práce je zpracována na zakázku, a pro její sepsání poskytla společnost veškeré …more
Abstract:
This diploma thesis deals with the communication strategy of the company Radeton Ltd.. Various tools of the company marketing communication mix are examined and analyzed as well as the whole marketing process in the company. The aim of this diploma thesis is to analyze and describe the marketing communication mix and determine the possibilities of optimization of the marketing process. This work is …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2018

Thesis defence

  • Date of defence: 11. 6. 2018
  • Supervisor: PhDr. Marek Merhaut, Ph.D.
  • Reader: doc. Ing. Dagmar Jakubíková, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Economics and Management / Marketing Communication (Study in Czech)

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