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Michal Moravanský

Master's thesis

Analýza produktového radu spoločnosti Honda Slovakia

Analysis of the product line of Honda Slovakia
Abstract:
The decision regarding the product includes the question, which goods and services should be offered to which group of the consumers. The key element is the development of the new product. The price strategy is very important for the whole salability of the product. The price strategy represents sum of regulations, arrangements and steps and the rules of the intervention in the field of the prices …more
Abstract:
Rozhodnutie o produkte zahŕňa otázku, ktoré tovary a služby by mali byť ponúknuté ktorej skupine zákazníkov. Kľúčovým prvkom je vývoj nového produktu. Pre celkovú predajnosť produktov daného podniku resp. spoločnosti je dôležitá aj zvolená cenová stratégia, ktorá predstavuje súhrn opatrení, pokynov, postupov a tiež pravidlá zásahov v oblasti cien, zameraných na dosiahnutie dlhodobých strategických …more
 

Keywords

marketing produkt cena predaj Honda
 
Language used: Slovak
Date on which the thesis was submitted / produced: 1. 6. 2010
Identifier: https://is.ambis.cz/th/enr2k/

Thesis defence

  • Date of defence: 8. 6. 2010
  • Supervisor: Ing. Valér Demjan, PhD.
  • Reader: Ing. Peter Trúchly

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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