Kirill Denissov
Bachelor's thesis
Social Media as a Sales Channel
Social Media as a Sales Channel
Abstract:
Cílem práce je zmapovat skutečnou efektivitu a spolehlivost používání sociálních médií pro prodej společnosti. Za tímto účelem bude proveden výzkum mnoha témat, včetně přehledu sociálních médií jako moderního společenského jevu, moderního stavu elektronického obchodu a souvisejícího on-line marketingu a obchodních aktivit. Práce bude napsána v malém až středně velkém rozsahu, což znamená, že bude podrobně …moreAbstract:
The aim of the thesis is to measure real effectiveness and reliability of using social media for company’s sales. In order to do that, research on numerous topics will be conducted, including overview of Social Media as a modern societal phenomenon, modern state of e-commerce and related online marketing and business activities. The thesis will be written in small-to-medium scope, meaning that only …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/y1a3l/
Thesis defence
- Date of defence: 5. 6. 2018
- Supervisor: Mgr. Pavel Kotyza
- Reader: doc. Giuseppe Maiello, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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