The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic. – Richard Kapusta
Richard Kapusta
Bachelor's thesis
The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.
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Abstract:
The luxury industry plays a distinct part of the market and has experienced significant growth and transformation in recent years. The emergence of hard luxury as a separate market segment plays a crucial role in the luxury market. Hard luxury is characterized by high-quality, long-lasting products such as jewelry, watches, and precious accessories. These qualities capture the attention of consumers …viacAbstract:
the significant growth and transformation of the hard luxury market segment in recent years, there is a lack of understanding regarding the emotional drivers that influence consumer behavior and purchase decisions for hard luxury products. The current marketing strategies focus on the general public with the lack of personal approach among Czech and Slovak hard luxury customers. This knowledge gap …viacKľúčové slová
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Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2023
Identifikátor:
https://vskp.vse.cz/eid/91127
Obhajoba závěrečné práce
- Obhajoba proběhla 6. 9. 2023
- Vedúci: Andrea Escobar Rios
- Oponent: Yadira Ixchel Martínez Pantoja
Citační záznam
Citace dle ISO 690:
KAPUSTA, Richard. \textit{The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.}. Online. Bakalárska práca. Praha: Vysoká škola ekonomická v Praze. 2023. Dostupné z: https://theses.cz/id/sk8uza/.
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91127
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
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