Zkoumání a vyhodnocování účinnosti product placement ve vybraném filmu – David Barthell
David Barthell
Bachelor's thesis
Zkoumání a vyhodnocování účinnosti product placement ve vybraném filmu
Examining and evaluating the effectiveness of product placement in selected movie
Abstract:
Bakalářská práce obsahuje všeobecné informace o reklamě a podrobněji se zaměřuje na product placement, jeho účinnost a obecné vnímání ve společnosti. Teoretická část se skládá ze základů marketingu, charakterizuje reklamu a její základní ovládací prostředky, dále pak vliv reklamu na společnost. Product placement pak tvoří samotnou kapitolu od základní charakteristiky po jeho historii. Další část se …moreAbstract:
Bachelor Thesis contains general information about advertisment and more specifically, it focuses on product placement, its efficiency and general perception in society.The theoretical part is consists of general information about marketing, describes basic of advertising and the way of basic control means, then is defined influence of advertising on society. Product placement has its own chapter starting …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 3. 2018
Thesis defence
- Supervisor: doc. Ing. Jaromír Štůsek, CSc.
Citation record
ISO 690-compliant citation record:
BARTHELL, David. \textit{Zkoumání a vyhodnocování účinnosti product placement ve vybraném filmu}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/skppyl/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
The Secrets of Communication in Marketing Communication
Lalita Berikbaeva -
The Secrets of Communication in Marketing Communication
Anatoly Zakharchuk -
The Secrets of Communication in Marketing communication
Anait Movsisian -
Marketing 4.0 Comparison of Online Marketing and Communication Trends in Sustainable Fashion in the Czech Republic and in the United Kingdom
Alžběta Jílková -
The use of gender-sensitive and non-sensitive concepts in marketing communication
Ila Prasad -
The role of new media in a modern marketing communication
Petra Nagajdová -
The Role of New Media in Marketing Communication
Nicola Naušová
Name
Posted by
Uploaded/Created
Rights