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Bc. Rysbek Konysbayev

Bachelor's thesis

Power of media in political communication

Power of media in political communication
Abstract:
Tato práce pojednává o pojmech role médií v politice a o tom, jak to souvisí s moderním digitálním světem. Přezkoumá literaturu o vzhledu politiky v teorii masmédií, marketingovém modelu, e-politice, globalizaci, reklamě. A jak to všechno ovlivňuje vnímání lidí v moderní společnosti.
Abstract:
This paper will discuss the concepts of the role of media in politics and how it goes together with the modern digital world. This will review the literature on the appearance of politics in the theory of mass media, marketing model, e-politics, globalization, advertising. And how all this affects the perception of people in modern society.
 

Keywords

Marketing Advertising Media Governance E-politics Politics.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 7. 2020
Identifier: https://is.vsfs.cz/th/mrpx1/

Thesis defence

  • Date of defence: 26. 8. 2020
  • Supervisor: MSc Mirela Moldoveanu
  • Reader: PhDr. Karel Eliáš, CSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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