Digital marketing: a case study of a printshop

akad. Shokhjakhon Ortikov, dipl. ek.

Bakalářská práce

Abstract:

The thesis is focused on evaluation of company’s performance in terms of digital marketing and how the digital marketing can affect to performance of selected company. Theoretical part evaluates means of marketing and current trends of marketing, especially, importance of digital marketing and its trends nowadays. Analysis of company’s marketing strategy, such as SWOT and PEST, analyses were assessed in practical part. In this thesis, there is also analysis of social media platforms of selected company through Google Analytics and analytical, which is called Socialbakers. Th main goal of thesis is to evaluate social media campaign for chosen company. The purpose of social media campaign to create brand awareness via social media and website. Competitor analysis was performed to determine how to create relevant social media campaign in industry.

Keywords

Social Media, Digital Marketing, Customer attention, Marketing campaign

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management