Construction of a business plan for an on-line store establishment

Sofia Deinega

Bakalářská práce

Abstract:

The following bachelor thesis is focused on the creation of the business plan for an on-line store establishment in Prague, which is offering services in incentives organization. The aim was to identify, whether the start-up idea would be profitable and competitive. The theoretical part is based on the literature and on-line articles research. It includes the main aspects of business plan construction, introduces the most common business plan items (using induction method), explains them and their importance in the business plan. In addition, the theoretical part goes through the MICE industry, its history, and incentive meetings, as particular. At the end it is enclosed with basic e-commerce and steps for start-up launching description. The practical part introduces the case study of an online start-up „Handy Event“ in Prague. On a basis of this case study is prepared a business plan, which contains organizational and executive summary, marketing analysis of competitors and potential customers (after which are created a SWOT and PEST table and 5W1H questions are answered), financial documents and financial analysis, using profitability margins and BEP concept.

Keywords

business plan, online store, e-commerce, retail services, event managemnt, e-shop establishment, online business, incentives organization

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration