Strategic analysis of the company "Magnit" on the Russian market

Adylbek Aydarkulov

Bakalářská práce

Anotace:

The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation.

Abstract:

The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation

Klíčová slova

Magnit, Analysis, Strategy

Keywords

Magnit, Analysis, Strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 12. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 1. 2. 2023
• Vedoucí: Karel Pernica
• Oponent: Natálie Badie

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration