Bc. Martina Lžičařová

Master's thesis

E-Marketing destinace cestovního ruchu - strategie, aktivity, monitoring

E-Marketing for Tourism Destination - strategy, activities, monitoring
Abstract:
Předmětem diplomové práce „E-marketing destinace cestovního ruchu – strategie, aktivity, monitoring“ je nejdříve teoretický rozbor e-marketingových možností destinace z pohledu destinačního marketingu a následná identifikace a analýza nosných e-marketingových aktivit destinace Horní Rakousko.
Abstract:
The thesis “E-marketing of a Tourist Destination – Strategy, Activities, Monitoring” looks at e-marketing trends in the context of destination marketing. These theoretical concepts are lately implemented and analyzed on an example of an Upper Austrian region.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2015

Thesis defence

  • Date of defence: 24. 6. 2015
  • Supervisor: Ing. Martin Šauer, Ph.D.
  • Reader: Ing. Ondřej Repík

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economic Policy and Administration / Regional Development and Administration