Impact of green marketing on consumer behaviour – Ing. Alvin George Kumbalandhanam
Ing. Alvin George Kumbalandhanam
Diplomová práce
Impact of green marketing on consumer behaviour
Impact of green marketing on consumer behaviour
Anotace:
This thesis explores the influence of green marketing on consumers in the Czech Republic. The aim of the study is to investigate how green marketing strategies employed by companies affect consumer attitudes, purchase behaviour, and overall perception by companies affect consumer attitudes, purchase behaviour, and overall perception of environmentally friendly products. To accomplish this, a survey …víceAbstract:
This thesis explores the influence of green marketing on consumers in the Czech Republic. The aim of the study is to investigate how green marketing strategies employed by companies affect consumer attitudes, purchase behaviour, and overall perception by companies affect consumer attitudes, purchase behaviour, and overall perception of environmentally friendly products. To accomplish this, a survey …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 3. 7. 2023
Identifikátor:
https://is.slu.cz/th/rz9t2/
Obhajoba závěrečné práce
- Obhajoba proběhla 22. 8. 2023
- Vedoucí: Ing. Michal Stoklasa, Ph.D.
- Oponent: Ing. Kateřina Matušínská, Ph.D.
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSlezská univerzita v Opavě
Obchodně podnikatelská fakulta v KarvinéMagisterský studijní program / obor:
Ekonomika a management / Business Economics and Management
Práce na příbuzné téma
-
The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry
Selin Senyuva -
Consumer Behaviour of Turkish Millennials on Green Products
Elcin Dindar -
Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Aleš Drahokoupil -
Fashion Marketing and its Form in Czech Republic
Michaela Bortlíková -
The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.
Richard Kapusta -
Ethical Perspective of Marketing in Czech Republic
Tomáš Čarný -
Marketing 4.0 Comparison of Online Marketing and Communication Trends in Sustainable Fashion in the Czech Republic and in the United Kingdom
Alžběta Jílková -
Personální marketing firmy Possehl Electronics, Czech Republic, s. r. o.
Markéta Řehořová