Impact of green marketing on consumer behaviour – Ing. Alvin George Kumbalandhanam
Ing. Alvin George Kumbalandhanam
Master's thesis
Impact of green marketing on consumer behaviour
Impact of green marketing on consumer behaviour
Abstract:
This thesis explores the influence of green marketing on consumers in the Czech Republic. The aim of the study is to investigate how green marketing strategies employed by companies affect consumer attitudes, purchase behaviour, and overall perception by companies affect consumer attitudes, purchase behaviour, and overall perception of environmentally friendly products. To accomplish this, a survey …moreAbstract:
This thesis explores the influence of green marketing on consumers in the Czech Republic. The aim of the study is to investigate how green marketing strategies employed by companies affect consumer attitudes, purchase behaviour, and overall perception by companies affect consumer attitudes, purchase behaviour, and overall perception of environmentally friendly products. To accomplish this, a survey …more
Language used: English
Date on which the thesis was submitted / produced: 3. 7. 2023
Identifier:
https://is.slu.cz/th/rz9t2/
Thesis defence
- Date of defence: 22. 8. 2023
- Supervisor: Ing. Michal Stoklasa, Ph.D.
- Reader: Ing. Kateřina Matušínská, Ph.D.
Citation record
ISO 690-compliant citation record:
KUMBALANDHANAM, Alvin George. \textit{Impact of green marketing on consumer behaviour}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/swgtp0/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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