Anna Matoušková
Bachelor's thesis
Marketing Mix Analysis of Exit 112, s.r.o.
Marketing Mix Analysis of Exit 112, s. r. o.
Abstract:
The aim of the bachelor thesis is the marketing mix analysis of EXIT 112, furniture store near Jihlava. Quantitative research, via personal questionnaires, will determine the basis for the merchandiser's marketing mix modification, in the light of its future possible orientation on customers from the Vysocina Region. The thesis will also compare the offer of Exit 112 with IKEA, its most serious competitor …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2012
Thesis defence
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty
Vysoká škola polytechnická Jihlava
Bachelor programme / field:
Ekonomika a management / Finance and Management
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