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Anna Matoušková

Bachelor's thesis

Marketing Mix Analysis of Exit 112, s.r.o.

Marketing Mix Analysis of Exit 112, s. r. o.
Abstract:
The aim of the bachelor thesis is the marketing mix analysis of EXIT 112, furniture store near Jihlava. Quantitative research, via personal questionnaires, will determine the basis for the merchandiser's marketing mix modification, in the light of its future possible orientation on customers from the Vysocina Region. The thesis will also compare the offer of Exit 112 with IKEA, its most serious competitor …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2012

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Vysoká škola polytechnická Jihlava

Bachelor programme / field:
Ekonomika a management / Finance and Management

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