Customer motivations in the purchase of organic food – Tamara Savelyeva
Tamara Savelyeva
Bachelor's thesis
Customer motivations in the purchase of organic food
Customer motivations in the purchase of organic food
Abstract:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …moreAbstract:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …more
Language used: English
Date on which the thesis was submitted / produced: 2. 1. 2014
Identifier:
http://is.vsh.cz/th/11166/vsh_b_a2/
Thesis defence
- Date of defence: 20. 1. 2014
- Supervisor: doc. MUDr. Karel Dohnal, CSc.
- Reader: Ing. Jan Jiran
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (instruction in English)
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