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Tamara Savelyeva

Bachelor's thesis

Customer motivations in the purchase of organic food

Customer motivations in the purchase of organic food
Abstract:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …more
Abstract:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …more
 

Keywords

attitude consumer behavior customer motivation organic foods Prague.
 
Language used: English
Date on which the thesis was submitted / produced: 2. 1. 2014
Identifier: http://is.vsh.cz/th/11166/vsh_b_a2/

Thesis defence

  • Date of defence: 20. 1. 2014
  • Supervisor: doc. MUDr. Karel Dohnal, CSc.
  • Reader: Ing. Jan Jiran

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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (instruction in English)

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