Customer motivations in the purchase of organic food – Tamara Savelyeva
Tamara Savelyeva
Bachelor's thesis
Customer motivations in the purchase of organic food
Customer motivations in the purchase of organic food
Anotácia:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …viacAbstract:
In modern times, more and more acutely arises the question about the environmental situation, thereby changes the attitude towards the economy and agriculture. In connection with the development of organic food trend, the interest of buyers in the choice of organic products over conventional products is increasing. This study found people's attitudes towards organic products, what motivated customers …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 2. 1. 2014
Identifikátor:
http://is.vsh.cz/th/11166/vsh_b_a2/
Obhajoba závěrečné práce
- Obhajoba proběhla 20. 1. 2014
- Vedúci: doc. MUDr. Karel Dohnal, CSc.
- Oponent: Ing. Jan Jiran
Citační záznam
Citace dle ISO 690:
SAVELYEVA, Tamara. \textit{Customer motivations in the purchase of organic food}. Online. Bakalárska práca. Praha: University College Prague - Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o. 2014. Dostupné z: https://theses.cz/id/t1ul7b/.
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Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / odbor:
Gastronomy, Hotel Management and Tourism / Hospitality Management (instruction in English)
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