The Secrets of Communication

Fabio Vogel

Bakalářská práce

Abstract:

The thesis deals with the issues of Marketing Communications, its means, models and strategies to interact successfully in today’s corporate world. In business, secrets of communication exist between companies and their stakeholders. Not only the external communication, but also the internal communication must function correctly in order to be and remain competitive in modern markets. This thesis aims to shad light on the mechanisms and theories of communication that evolved during the last century. By understanding and implementing the right communication models in business operations, success in form of higher revenues and profits, as well as higher employee satisfaction are ensured.

Keywords

Marketing communications, secrets of communication, communication theories, communication skills, communication models

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 4. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 19. 6. 2018
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: doc. Giuseppe Maiello, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication