Fabio Vogel
Bachelor's thesis
The Secrets of Communication
The Secrets of Communication
Abstract:
The thesis deals with the issues of Marketing Communications, its means, models and strategies to interact successfully in today’s corporate world. In business, secrets of communication exist between companies and their stakeholders. Not only the external communication, but also the internal communication must function correctly in order to be and remain competitive in modern markets. This thesis aims …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2018
Identifier:
https://is.vsfs.cz/th/y6nfn/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Ing. Jiří Šnajdar
- Reader: doc. Giuseppe Maiello, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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