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Fabio Vogel

Bachelor's thesis

The Secrets of Communication

The Secrets of Communication
Abstract:
The thesis deals with the issues of Marketing Communications, its means, models and strategies to interact successfully in today’s corporate world. In business, secrets of communication exist between companies and their stakeholders. Not only the external communication, but also the internal communication must function correctly in order to be and remain competitive in modern markets. This thesis aims …more
 

Keywords

Marketing communications secrets of communication communication theories communication skills communication models
 
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2018
Identifier: https://is.vsfs.cz/th/y6nfn/

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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