Fabio Vogel

Bachelor's thesis

The Secrets of Communication

The Secrets of Communication
The thesis deals with the issues of Marketing Communications, its means, models and strategies to interact successfully in today’s corporate world. In business, secrets of communication exist between companies and their stakeholders. Not only the external communication, but also the internal communication must function correctly in order to be and remain competitive in modern markets. This thesis aims …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2018

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication