Analysis of market potential of the Luxury goods industry in the West African countries – Nathy Nabila Fofana
Nathy Nabila Fofana
Master's thesis
Analysis of market potential of the Luxury goods industry in the West African countries
Analysis of market potential for the luxury industry in the West African countries
Abstract:
Po staletí bylo na africký kontinent pohlíženo v negativním světle a nebylo jednoduché toto vnímání změnit. Během posledních pár let se událo mnoho změn jak na kontinentě, tak i v názorech okolního světa na tento kontinent. Afrika je nyní mnohem otevřenější pro obchod a konkurenceschopnější na mezinárodním trhu s luxusním zbožím než kdykoli před tím. Obchod s luxusním zbožím je velmi perspektivní a …moreAbstract:
For decades, the African continent has been perceived in a negative way and it has not been easy to change this international perception of the continent. During the past few years a deep change has taken place in the continent and in the eyes of the world. Africa is now open for business and Africa is also able to compete effectively in the international luxury market. The luxury market is constantly …more
Language used: English
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier:
http://www.vse.cz/vskp/eid/44767
Thesis defence
- Date of defence: 5. 2. 2015
- Supervisor: Ludmila Štěrbová
- Reader: Lorella Pignet Fall
Citation record
ISO 690-compliant citation record:
FOFANA, Nathy Nabila. \textit{Analysis of market potential of the Luxury goods industry in the West African countries}. Online. Master's thesis. Praha: University of Economics, Prague. 2014. Available from: https://theses.cz/id/t3ladk/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/44767
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / International Business - Central European Business Realities
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