Position of the Krasnodar Region Wine Industry in the International Market

Evgeniia Chekova

Master's thesis

Abstract:

This paper aims to offer a contribution to understanding of the state and structure of the international wine market. Wine has been existing for thousands of years and is closely connected with the history of civilization and consequently with the history of agriculture and trade. Since 2000 the wine market has grew significantly and its structure is characterized by changes. The growth, increased competition, and changes in the geography of the wine market is due to the entrance of new players into the international arena. The research is focused on the analysis of the position of the wine industry in the Krasnodar region, Russia, as a potential producer and exporter of wine in the international wine market. Krasnodar region has a small in terms of global market but actively developing winemaking industry. In 2015 its exports increased by five times in comparison with 2014. The purpose of this work is to highlight what strength and opportunities of the Krasnodar region wine industry could be developed and what weaknesses and threats should be overcame.Based on the comprehensive analysis of the international wine market and the wine industry in the Krasnodar region, the study introduces a set of actions and conditions required for sustainable development of the industry with a perspective to enter and succeed in the international market.

Keywords

wine, wine industry, international wine market, Krasnodar region, development

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2016

Thesis defence

• Supervisor: doc. Ing. Karel Tomšík, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management