Strategic Analysis of OMV Petrom in the Romanian Market

Vladislav Catruc

Bachelor's thesis

Abstract:

In today’s extremely volatile environment, where unpredictability is greater than ever, the need of the strategic analysis for the chosen company has never been more relevant. The main aim of the research is to define strengths, weaknesses, opportunities, and threats of the company OMV Petrom in Romanian fuel retail market. The study is conducted through several research techniques such as Corporate Statements, Stakeholders, PESTEL, Porter Five Forces, Industry Lifecycle, VRIO, and Benchmarking analyses followed by the SWOT framework and Scenario Planning matrix where the main findings are highlighted. The research is followed by recommendations from the author including the increase focus on electric vehicles infrastructure in Romania, constant contact with central authorities, and increase in transparency of company’s operations. The provided suggestions could assist the company in overcoming the challenges and increase its productivity in the current volatile environment.

Abstract:

In today’s extremely volatile environment, where unpredictability is greater than ever, the need of the strategic analysis for the chosen company has never been more relevant. The main aim of the research is to define strengths, weaknesses, opportunities, and threats of the company OMV Petrom in Romanian fuel retail market. The study is conducted through several research techniques such as Corporate Statements, Stakeholders, PESTEL, Porter Five Forces, Industry Lifecycle, VRIO, and Benchmarking analyses followed by the SWOT framework and Scenario Planning matrix where the main findings are highlighted. The research is followed by recommendations from the author including the increase focus on electric vehicles infrastructure in Romania, constant contact with central authorities, and increase in transparency of company’s operations. The provided suggestions could assist the company in overcoming the challenges and increase its productivity in the current volatile environment.

Keywords

Strategic Analysis, Strategy, OMV Petrom, Fuel Retail Market

Keywords

Strategic Analysis, Strategy, Fuel Retail Market, OMV Petrom

Language used: English

Date on which the thesis was submitted / produced: 9. 5. 2022

Thesis defence

• Date of defence: 14. 6. 2022
• Supervisor: Václav Kupec
• Reader: Přemysl Písař

Vysoká škola ekonomická v Praze

Bachelor programme:
Bachelor of Business Administration