Bc. Jiří Jakubec
Master's thesis
Strategické řízení rozvoje podniku
Strategic management of business development
Abstract:
Diplomová práce je zaměřena na strategické řízení podniku BNB PARTNER s.r.o. Tato společnost se zabývá správou nemovitostí za účelem krátkodobého pronájmu, nicméně toto odvětví zažívá díky celosvětové pandemii velký propad a nejisté vyhlídky do budoucnosti. Teoretická část se věnuje v první části sektoru sdílené ekonomiky a druhá část popisuje problematiku a nástroje strategického řízení podniku. Praktická …moreAbstract:
The diploma thesis is focused on the strategic management of the company BNB PARTNER s.r.o. The company manages real estate for short-term leases, but the industry is experiencing a significant downturn and uncertain prospects due to a global pandemic. The theoretical part deals with the first part of the shared economy sector, and the second part describes the issues and tools of strategic business …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2021
Identifier:
https://is.vsfs.cz/th/krmnr/
Thesis defence
- Date of defence: 2. 6. 2021
- Supervisor: Ing. Naděžda Petrů, Ph.D.
- Reader: Ing. Lukáš Blažek, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Economics and Management
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