Use of Project Management Methods

Bc. Miroslav Krčmár

Diplomová práce

Anotace:

Hlavným cieľom práce je využitie projektových metód na reálnom prípade. Použité metódy boli PRINCE2.

Abstract:

The main purpose of this thesis is the usage of appropriate project management methods in real project. Project which is used in this thesis solves issue of increasing sales efficiency of adidas store. Development of several Key Performance Indicators (KPIs determined by retail formula) has to be analysed in order to achieve the aim of project. Number of possible processes (out of 5P strategy) are listed as a source of solutions which could be implemented and should lead to increment of sales efficiency. We will be able to determine which processes should be implemented in order to increase sales efficiency after analysis of KPIs (traffic, conversion rate, average transaction value, average selling price and units per transaction) and their comparison with other similar stores.

Keywords

project management, PRINCE2, key performance indicators, 5P strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 1. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 1. 2. 2016
• Vedoucí: Ing. Petr Smutný, Ph.D.
• Oponent: Mgr. Ing. Jan Žák

Masarykova univerzita

Ekonomicko-správní fakulta

Magisterský studijní program / obor:
Ekonomika a management / Podniková ekonomika a management (angl.)