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Anait Movsisian

Bachelor's thesis

The Secrets of Communication in Marketing communication

The Secrets of Communication in Marketing communication
Abstract:
This thesis deals with the issues to marketing communications, its features and secrets. Now this topic is especially relevant, as there is a very big competition between the companies. Each company tries to accurately study potential customers and find the best ways to promote, as well as to attract new customers. I will analyze the theoretical data associated with marketing communications. I will …more
 

Keywords

Marketing communication secrets of communication communication marketing communications tool integrated marketing communications media communication with media
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/fbzi5/

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

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