The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

Ing. Iuliia Vlasova

Diplomová práce

Anotace:

This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and obtained data from online-interview with the employees of the company. After carrying out the analysis of research the corresponding conclusions have been drawn.

Abstract:

This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and obtained data from online-interview with the employees of the company. After carrying out the analysis of research the corresponding conclusions have been drawn.

Keywords

Marketing, marketing research, tourism, Russian tourism, crisis, questionnaire, interview

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 9. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 3. 11. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: prof. PhDr. Petr Matějů, Ph.D.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication