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Ing. Iuliia Vlasova

Master's thesis

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry
Abstract:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …more
Abstract:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …more
 

Keywords

Marketing marketing research tourism Russian tourism crisis questionnaire interview
 
Language used: English
Date on which the thesis was submitted / produced: 29. 9. 2016
Identifier: https://is.vsfs.cz/th/j3039/

Thesis defence

  • Date of defence: 3. 11. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: prof. PhDr. Petr Matějů, Ph.D.

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