The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry – Ing. Iuliia Vlasova
Ing. Iuliia Vlasova
Master's thesis
The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry
The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry
Abstract:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …moreAbstract:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …more
Language used: English
Date on which the thesis was submitted / produced: 29. 9. 2016
Identifier:
https://is.vsfs.cz/th/j3039/
Thesis defence
- Date of defence: 3. 11. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: prof. PhDr. Petr Matějů, Ph.D.
Citation record
ISO 690-compliant citation record:
VLASOVA, Iuliia. \textit{The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry}. Online. Master's thesis. Praha: University of Finance and Administration. 2016. Available from: https://theses.cz/id/td04e9/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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