Ing. Iuliia Vlasova

Diplomová práce

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry
Anotace:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …více
Abstract:
This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 29. 9. 2016

Obhajoba závěrečné práce

  • Obhajoba proběhla 3. 11. 2016
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: prof. PhDr. Petr Matějů, Ph.D.

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní