Theses 

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry – Ing. Iuliia Vlasova

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Ing. Iuliia Vlasova

Diplomová práce

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

Anotace: This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and obtained data from online-interview with the employees of the company. After carrying out the analysis of research the corresponding conclusions have been drawn.

Abstract: This diploma thesis considered the problem of application of market researches in the industry of tourism. The main task of this work was to define how the social, economic and political changes in 2015-2016 have influenced tourism in Russia. The purposes mentioned above have been reached by means of data processing of a questionnaire, which participants were clients of travel agency Coral Travel and obtained data from online-interview with the employees of the company. After carrying out the analysis of research the corresponding conclusions have been drawn.

Keywords: Marketing, marketing research, tourism, Russian tourism, crisis, questionnaire, interview

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 3. 11. 2016
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: prof. PhDr. Petr Matějů, Ph.D.

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