Political marketing: A case study of marketing the political movement ANO – Bc. Boris Kolařík
Bc. Boris Kolařík
Master's thesis
Political marketing: A case study of marketing the political movement ANO
Abstract:
The diploma thesis deals with the political marketing of the ANO movement focusing on the elections to the Chamber of Deputies in 2017 and is divided into the theoretical and practical parts. The first part describes the theoretical background for political marketing and defines the basic concepts. Secondarily, brief description of the political environment in the Czech Republic with an emphasis on …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
KOLAŘÍK, Boris. \textit{Political marketing: A case study of marketing the political movement ANO}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/tdwta7/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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