Changes in Consumer Behavior and their Impact on Marketing Management – Bc. Barbora Tomanová
Bc. Barbora Tomanová
Master's thesis
Changes in Consumer Behavior and their Impact on Marketing Management
Changes in Consumer Behavior and their Impact on Marketing Management
Abstract:
The main topic of this thesis called ‘’Changes In Consumer Behaviour And Their Impact On Marketing Management’’ is to look at the trends in consumer Behaviour and in what way the marketers have to change their methods and ways of communication with the customers in order to succeed. This thesis will look in detail on what affects consumer Behaviour, how has it changed over the decades and how has the …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 27. 4. 2017
Identifikátor:
https://is.vsfs.cz/th/zjkne/
Obhajoba závěrečné práce
- Obhajoba proběhla 1. 6. 2017
- Vedúci: Ing. Andrej Mazán, MBA
- Oponent: Mgr. Jitka Cirklová, M.A.
Citační záznam
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Business Management and Corporate Finance
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