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Bc. Mariia Ruskykh

Bachelor's thesis

Event Marketing as a part of the selected company Sales Promotion

Event Marketing as a part of the selected company Sales Promotion
Abstract:
The aim of this thesis to explain how the event works as a promotional tool, what types of events exist and how it can be used in order to increase brand awareness. The planning process and the history of event marketing will reveal the purpose of organisational process with example of case study. Also, crucial role is playing evaluation, which requires control and sometimes involves unconventional …more
Abstract:
The aim of this thesis to explain how the event works as a promotional tool, what types of events exist and how it can be used in order to increase brand awareness. The planning process and the history of event marketing will reveal the purpose of organisational process with example of case study. Also, crucial role is playing evaluation, which requires control and sometimes involves unconventional …more
 

Keywords

Event management Public relations Database 5W& H strategy (who what when where why and how) SWOT (strengths weaknesses opportunities threats) SERP (Search Engine Result Page) KPI (Key Performance Indicator)
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017
Identifier: https://is.vsfs.cz/th/v4rhl/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: doc. Giuseppe Maiello, Ph.D.

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