Social networks and their use for businesses - the case of Czech Republic – Pavel Mares
Pavel Mares
Master's thesis
Social networks and their use for businesses - the case of Czech Republic
Abstract:
This diploma thesis focuses on the use of social media among Czech businesses. Internet and social media have changed the marketing in the core, the availability and range of options are both enormous. There are as much as 5 million people using social media in Czech Republic, but are Czech businesses taking a full advantage of the current situation? The research includes a brief introduction to the …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
MARES, Pavel. \textit{Social networks and their use for businesses - the case of Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/trs32b/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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