The prosperity of operating small-scale business without physical place: The case of a sewing brand

Yelena Khegay

Bachelor's thesis

Abstract:

The topic of my bachelor’s thesis is a business plan for a sustainable fashion brand, named ETHI. The main goal is to identify effective components and analysis tools for a business plan and apply gathered information within the university’s course knowledge on practice. The theoretical part based on secondary research in academic literature as well as internet recourses. The main business idea is to provide the highest quality of organic casual apparel that delivered with creativity, ingenuity, and care for every woman. The practical part includes useful elements of the business plan, such as investigation of market potential, assessing capabilities, marketing, and financial statements. In addition, careful attention dedicates to consideration of ethical and environmental norms, to assure that ETHI’s production is safe for customers’ health and nature. A significant contribution was made to analysis tools which help to evaluate ETHI’s business activity and its opportunities.

Abstract:

The topic of my bachelor’s thesis is a business plan for a sustainable fashion brand, named ETHI. The main goal is to identify effective components and analysis tools for a business plan and apply gathered information within the university’s course knowledge on practice. The theoretical part based on secondary research in academic literature as well as internet recourses. The main business idea is to provide the highest quality of organic casual apparel that delivered with creativity, ingenuity, and care for every woman. The practical part includes useful elements of the business plan, such as investigation of market potential, assessing capabilities, marketing, and financial statements. In addition, careful attention dedicates to consideration of ethical and environmental norms, to assure that ETHI’s production is safe for customers’ health and nature. A significant contribution was made to analysis tools which help to evaluate ETHI’s business activity and its opportunities.

Keywords

Online shop, Sustainability, Women, Uniqueness, Care

Keywords

Online shop, Sustainability, Care, Women, Uniqueness

Language used: English

Date on which the thesis was submitted / produced: 11. 2. 2021

Thesis defence

• Date of defence: 24. 6. 2021
• Supervisor: Marko Orel
• Reader: Michal Andera

Vysoká škola ekonomická v Praze

Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management