Tourist Industry in Kazakhstan

Saniya Batyrbassova

Bakalářská práce

Abstract:

In this bachelor thesis the Tourist Industry of the Republic of Kazakhstan is considered.The theoretical part highlights the nature of tourism, giving its definitions and presenting a detailed classification of the tourism forms and main types. In addition, it includes an efficiency assessment of the creation and functioning of the tourism cluster within the economics of the country as well as an analytical overview of the world tourism services and directions for development of the world tourism market. The Analytical part involves the analyses of the development dynamics of the tourism market of the Republic Kazakhstan over the last years. In the practical part, the author proposes ways for promotion of the tourist branch of RK, such as: improvement of staff training system, creation of special tourist image of Kazakhstan, modernization of state management mechanism in the tourism sector of economy, as only in cooperation of state and private business can tourism could be developed. The work concludes, that tourism in the Republic of Kazakhstan has a certain potential, but its development needs considerable investment in advertising, improvement of infrastructure and a comprehensive strategic plan.

Keywords

development, tourist cluster, state-private partnership, tourism

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration