Ing. Yana Sudakova

Master's thesis

Application of market research in analysis of inbound marketing campaigns with particular focus on social media.

Application of market research in analysis of inbound marketing campaigns with particular focus on social media.
Abstract:
This thesis aims to compare inbound marketing practices of traditional and virtual financial institutions in Austria. The first part begins with a description of the basic ideas of digital-only banks. Then the need of customers in traditional banks is explained. A variety of inbound marketing practices is described in the second chapter. The last paragraph of the theoretical part illustrates how return …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2015

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: M.A. Ondřej Kotouč
  • Reader: Mgr. Pavel Kotyza

Citation record

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