Bc. Gabriela Kratochvílová

Master's thesis

The role and significance of market research in all stages of development of efficient advertisement campaign

The role and significance of market research in all stages of development of efficient advertisement campaign
Abstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …more
Abstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 9. 2014

Thesis defence

  • Date of defence: 3. 11. 2014
  • Supervisor: M.A. Ondřej Kotouč
  • Reader: Ing. Jiří Šnajdar

Citation record

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