Ing. Sergey Ioch

Master's thesis

Foreign cultural features in advertisement and their impact on the major society consumers’ behavior

Foreign cultural features in advertisement and their impact on the major society consumers’ behavior
Abstract:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …more
Abstract:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 23. 7. 2015

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: Mgr. Dagmar Sieglová, M.Ed.
  • Reader: PhDr. Marie Koubová

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication