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Bc. Viktória Šušková

Bachelor's thesis

Návrh marketingové strategie pro penzion

Guest - house marketing strategy proposal
Abstract:
The aim of the theses is to set marketing strategy for a guest house development. How to gain a guest house. How to continue from marketing point-of-view. It consists of two parts. The first part deals with theoretical definitions from marketing point of view. The second part deals with moving from theoretical section to practical. The definitions we provided in the first part shall be used for strategy …more
Abstract:
Cieľom bakalárskej práce je určiť marketingovú stratégiu pre penzión. Ako získať penzión. Ako postupovať z hľadiska marketingu. Skladá sa s dvoch častí. V prvej časti sa nachádzajú teoretické definície z hľadiska marketingu. Vdruhej časti sa nachádza uvedenie teoretickej časti do praktickej. Definície, ktoré sme rozpísali v prvej časti, budeme používať aby sme navrhli stratégiu pre získanie daného …more
 

Keywords

stratégia marketing penzión SWOT analýza bakalárska práca podnik strategy a guest house thesis SWOT analysis business
 
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 11. 2019
Identifier: https://is.vsh.cz/th/zy1qp/

Thesis defence

  • Date of defence: 28. 1. 2020
  • Supervisor: Ing. Štěpán Chalupa
  • Reader: doc. Ing. Dagmar Jakubíková, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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