Ing. Marek Štepita

Master's thesis

Budování značky prostřednictvím crowdfundingu

Brand building by way of crowdfunding
Abstract:
The goal of the submitted thesis „Brand building by way of crowdfunding“ is to analyze the crowdfunding method as a brand building tool. The focus in this paper is on reward-based crowdfunding through internet based platform. First part aims at the theoretical background of crowdfunding and brand building with focus on digital communication channels. At the end of the first part author defines the …more
Abstract:
Predmetom práce „Budovaní značky prostředníctvím crowdfundingu“ je analýza procesu využitia metódy crowdfundingu, pri budovaní značky. Konkrétne sa táto práca zaoberá metódou reward-based crowdfundingu, prostredníctvom internetovej platformy. Prvá časť práce je zameraná na objasnenie problematiky crowdfundingu a teórie budovania značky, s prihliadnutím na oblasť digitálnych komunikačných kanálov. V …more
 

Keywords

Crowdfunding značka online marketing budovanie značky brand brand building
 
Language used: Slovak
Date on which the thesis was submitted / produced: 13. 5. 2016
Identifier: https://is.muni.cz/th/v39mk/

Thesis defence

  • Date of defence: 21. 6. 2016
  • Supervisor: Ing. Ladislava Kuchynková, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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