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Aigerim Sultanalieva

Bachelor's thesis

Marketing research for new product launch

Marketing research for new product launch
Abstract:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …more
Abstract:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …more
 

Keywords

Marketing research marketing strategy marketing analysis promotion advertising.
 
Language used: English
Date on which the thesis was submitted / produced: 31. 8. 2020
Identifier: https://is.vsfs.cz/th/u5igm/

Thesis defence

  • Date of defence: 2. 11. 2020
  • Supervisor: PhDr. Marie Koubová
  • Reader: Ing. Petr Mach, Ph.D., MSc Mirela Moldoveanu

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