Aigerim Sultanalieva

Bachelor's thesis

Marketing research for new product launch

Marketing research for new product launch
Anotácia:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …viac
Abstract:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 31. 8. 2020

Obhajoba závěrečné práce

  • Obhajoba proběhla 2. 11. 2020
  • Vedúci: PhDr. Marie Koubová
  • Oponent: Ing. Petr Mach, Ph.D., MSc Mirela Moldoveanu

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Marketing Communication