Bc. Lalita Berikbaeva, BSBA

Bachelor's thesis

The Secrets of Communication in Marketing Communication

The Secrets of Communication in Marketing Communication
Abstract:
In the following Bachelor Thesis there will be presented brief overview of the communication process, its main elements and its importance in both, daily lives of people and working environment. Different types of communication such as interpersonal, intrapersonal, group, mass and public communications will be described in precise details for better understanding of the nature of communication process …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Zdeněk Sloboda

Citation record

Full text of thesis

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