Finančné plánovanie komunikačných kampaní – Bc. Ivana Domaníková
Bc. Ivana Domaníková
Master's thesis
Finančné plánovanie komunikačných kampaní
Financial Planning of communication campaigns
Abstract:
The objective of this diploma thesis is to give an overview of ,,Financial Planning of communication campaigns´´. A theoretical part is devoted to a theme of the communication campaign and their financial planning. In the practical part are realization of 2 researches. One of them is targeted on the trading companies and their financial thinking in marketing, decision making about communication budget …moreAbstract:
Predmetom diplomovej práce je téma ,,Finančné plánovanie komunikačných kampaní´´. Teoretické východiská sú venované téme komunikačných kampaní a ich finančnému plánovaniu. Vo výskumnej časti sú realizované 2 výskumy. Jeden z nich je zameraný na obchodné spoločnosti a ich finančné myslenie v marketingu, rozhodovanie o komunikačnom rozpočte, metód tvorby rozpočtu, meranie efektivity a o spolupráci medzi …moreKeywords
Marketingová komunikácia marketingový plán komunikačná kampaň B2C efektivita marketingovej komunikácie reklama reklamná agentúra spolupráca s klientom spolupráca s agentúrou integrovaná marketingová komunikácia finančné plánovanie komunikačných kampaní podpora predaja investícia do reklamy reklamný rozpočet kalkulácia reklamy Marketing communication marketing plan communication campaign effectiveness of marketing communications advertising advertising agency cooperation with the client cooperation with the agency integrated marketing communication financial planning of communication campaigns sales promotion investment in advertising advertising budget advertising calculation
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 4. 2017
Identifier:
https://is.vsfs.cz/th/u41fh/
Thesis defence
- Date of defence: 30. 5. 2017
- Supervisor: doc. Ing. Karel Havlíček, Ph.D.
- Reader: Ing. Eva Matoušková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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